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Reframing Elder Abuse

Reframing Elder Abuse Project


The NCEA, in partnership with the FrameWorks institute, developed a communications strategy and toolkit that reimagines our cultural dialogue on elder abuse. The Talking Elder Abuse Toolkit provides resources and tips to improve the public’s awareness of elder abuse, enhance understanding of the underpinning issues, and elevate public exchange on the topic.

Reframing Elder Abuse is a project that disseminates the Talking Elder Abuse Toolkit through presentations, webinars, social media, and listservs. The Reframing Elder Abuse Project has received  funding from the Administration on Community Living (ACL), Archstone Foundation, and Grantmakers in Aging.

See the communication strategy in action in our reframed public service announcement!


More Resources
The FrameWorks Institute and the National Center on Elder Abuse (NCEA) also created an online video lecture series on how to effectively reframe the way we talk about elder abuse with the public. These videos are a professional training product on how to communicate more powerfully about elder abuse as a social policy issue. Register for the video lecture series here.


*Register Now! Please follow prompts to add the course to your cart, register and enter the discount code: WEAAD2020 to allow the course to be 100% free.

The Reframing Elder Abuse project was first inspired by our sister project, Reframing Aging. Reframing Aging seeks to change the conversation on aging, answer ageism, and influence public understanding to create a more just, inclusive, and age-friendly society.
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