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Reframing Elder Abuse


The Reframing Elder Abuse Project is a communications strategy and toolkit that reimagines our cultural dialogue on elder abuse developed by the NCEA in partnership with the FrameWorks Institute. This new communication approach helps to avoid unproductive messaging and effectively engage audiences on the issue of elder abuse. The Talking Elder Abuse Toolkit provides resources and tips to improve the public’s awareness of elder abuse, enhance understanding of the underpinning issues, and elevate public exchange on the topic.

The NCEA’s mission, as the lead elder abuse resource center in the nation, is to spread awareness of and implement the Reframing Elder Abuse communication strategy across the nation. If we all adopt this communication style into our day-to-day advocacy, we can continue to gain momentum in building public understanding and support to address elder abuse.  

The Reframing Elder Abuse Project is currently funded by the Administration on Community Living (ACL).

See the communication strategy in action in our reframed public service announcement!



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